‘NEWS’ – Colgate to Relaunch Darkie ‘Racist’ Toothpaste 10


eycwfAr.png (258×73)News’ from the Hong Wrong Sub-Standard: Colgate-Palmolive are relaunching their Darlie brand of toothpaste next month under its original name, ‘Darkie’. A spokesperson for the company stated that “With Obama as president, we now live in a post-racial society… Besides, it is not possible for Hong Kong people to be racist, as China never had slavery.”

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We invited life-long black person and HK resident Malik DeAndre to try Darkie Whitening Toothpaste for one week. When asked whether the brand was ‘a bit racist’, he stated that Everyone’s a little bit racist, but when I use Darkie Whitening, it’s like I’m brushing away all those years of oppression and institutionalised discrimination.”

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DeAndre, originally from Poughkeepsie, New York, became an HKU classical literature PhD candidate after being sacked from his kindergarten teaching job in Kowloon Tong when parents demanded a “real American” teach their toddlers Barney the Dinosaur songs.

Other minority communities in Hong Kong were more critical of the move by the multinational toiletry company. Chungking Mansions Community Support Network said they would fight the decision ‘tooth and nail‘, whilst Alexandra Hurst-Bannister – a British-born Chinese law firm receptionist residing in hipster district Sheung Wan – said, “I haven’t been this offended since last year’s Nescafe campaign. However I’d probably still buy it ironically.”

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The current packaging will be phased out during Q2, 2013.

The controversial news came as the Washington Post named Hong Kong as the second most racist place in the world, next to Bangladesh.

Since acquiring parent company Hawley & Hazel Group in 1985, Colgate-Palmolive had sought to distance itself from the product’s minstrel-esque packaging and racial slur branding. After years of dismissing criticism as ‘irrelevant’ to Asia, the name was changed to ‘Darlie’, although the Chinese name has always remained “Black Person Toothpaste”.

In addition to the refreshed toothpaste range, Colgate-Palmolive will also launch a range of sister products designed to cater to different sections of the market. ‘Chink Floss’, ‘Limey Mouth Rinse’ and ‘Paki Paste’ will join Darkie Whitening on supermarket shelves on June 1st.

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An advertisement near Tin Hau yesterday

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