PHOTOGRAPHY – HK’s Invisible Caged Poor: Mini Sculptures by Kwong Chi Kit 10


Kwong Chi Kit and Benny Lam worked in conjunction with SoCO (the Society for Community Organisation) to create miniature ‘cage people’ as part of the charity’s anti-poverty campaign. Kwong – of C-Media Group - then photographed the reactions of passers-by…

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Kwong says, “Over 100,000 Hong Kong citizens are trapped in impoverished environments. They live in cage homes, cubicle apartments and other inhumane conditions, often no bigger than 40 square feet. The longer you remain indifferent, the longer their poor living conditions will remain unchanged.”

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Passers-by were invited to sign a petition by scanning a QR code…

Hong Kong is a wealthy place and currently sports a HK$64.9 billion budget surplus. Yet the city lacks a proper social safety net and remains home to the widest rich-poor gap in the developed world – and it is worsening.

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Last month, the SCMP reported that HK’s elderly are amongst the poorest in the developed world…

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1.61 million citizens live in poverty – almost 300,000 of them elderly – an inevitable consequence of the city’s obsession with remaining the world’s ‘freest economy’. Even HK’s last leader, Donald Tsang, admitted that ‘trickle down economics’ had failed the city’s poor

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‘Cage homes’. ‘coffin rooms’, sub-divided dwellings and steaming-hot, illegal rooftop flats are becoming all the more common in a city renowned for having the most expensive rental property market in the world…

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Average home prices in Hong Kong have jumped 76% since the end of 2008. News outlets have been predicting a slow-down for many years.

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Kwong’s award winning miniatures highlight an ongoing crisis that has bought international shame upon our ‘world city’. The issue has been covered repeatedly by CNNDaily MailBBC etc…

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Click here and here for previous entries showing the realities of HK’s shoebox homes from above.

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Below are shots of Kwong’s prototyping stage…

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Advertising Agency: Publicis Hong Kong.
Creative Directors: Mark Birman, Terry Cheng, Kwong Chi Kit.
Art Director: Kwong Chi Kit, Dave Ho.
Copywriter: Terry Cheng, Kerwin Choy.
Director: Vincent Chow.
Digital Designer: AmyChan & Maxwell Ip.
Photographer: Tim Lau & Benny Lam.
Props Maker: On Tai.
Retoucher: Henry Chan.
Client: Society for Community Organization.
Supervisor: Yuen Shuk Yan.

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