HK LIFE – Cheapest Books already deliver free to HK, beating local PaddyfieldDymocksSwindonPage One etc.. and Amazon et al. But I noticed recently that – when you click through to their website – their prices didn’t correlate with the prices thrown up on comparison websites like (or which compares the comparison sites!). Often prices doubled.

For instance, a search for ‘Korea Lonely Planet’ throws up Book Depository as cheapest, with free worldwide delivery, at £11.81.

Splendid, until you click the link through and find it at £15.14 on their website…

To test if they were using IP geolocation to offer higher prices to foreign site visitors, I looked at the same page through a UK proxy… 54% off?  Jackpot:

As this would be the view my sister in England would have of the page, I asked her to order the book for HK delivery – and it worked!

That’s right readers, you can now burn a copy of Tony Blair’s memoirs for just £15.84, instead of £19.88.

So if you’re not in the UK, it’s best to use to search the true prices of Book Depository titles, and then employ an internet or human proxy to buy!

Free Delivery on all Books at the Book Depository

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