BLOG – Lufsig-Mania Continues as HK Takes to Photoshop and the Shops


The mania surrounding HK’s most wanted toy shows no sign of abating, with the Lufsig FB page reaching 50,000 fans this week. Even CY himself praised the genius of Lufsig-gate, announcing that it proved how Hong Konger’s ‘creativity was boundless‘. Unmoved by CY’s adorable attempt to demonstrate a sense of humour, many HK netizens took the opportunity to mercilessly exercise their Photoshop skills… (mildly NSFW images below). 

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The toy represents a perfect lingual storm. Leung Chun-ying is often compared to a wolf for his cunning deviousness, whilst ‘to throw’ resembles a vulgar expression in Cantonese. Lufsig’s original phonetic translation, ‘Lo Mo Sai’, is also a near-homophone of ‘mother’s cunt’.

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Some photoshoppers made reference to the report visible in CY’s hand regarding a sex scandal in Australia…

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The story was covered by almost every international news outlet whilst one netizen adapted TIME’s ‘Person of the Year’ cover, rededicating the award to HK’s new hero…

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Celebrities such as Cantopop star Pakho Chan offered their endorsement…

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And, never to miss a marketing opportunity, some companies quickly cashed in with t-shirts, phone covers and even a Lufsig cake available for the festive season…

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Original Lufsigs are averaging around HK$200 on the popular HK Yahoo Auction site. Dozens are also available on TaoBao, with the plush novelty reaching levels of popularity comparable to that of Grass Mud Horse on the mainland.

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A giant Lufsig was spotted in IKEA earlier this month and, within days of the meme going viral, someone even dared to whip one out in Tiananmen Square…

The wolf has even spawned an online game at lomosai.com…

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IKEA, meanwhile, has renamed the toy after expressing ‘regret‘ over its ‘unfortunate‘ naming. It is now known as ‘Lu Fu Xi’ in Putonghua, or ‘Lo Fook Sai’ in Cantonese and will be available in local IKEA stores once again in the new year…

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However, as far as Hong Kongers are concerned, the toy will always will be known as Lufsig Lo Mo Sai.

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