BLOG – The Standard vs. The Sub-Standard: Battle of the Logos 10


X6cD0ya.jpg (223×89)This week saw the launch of a new satirical weekly called ‘The Sub-Standard‘ on Hong Wrong. It was not long before a local newspaper, coincidentally entitled ‘The Standard‘ dropped said blog a line…

The Standard, Hong Kong

They also planted a fake comment on the blog, supposedly from a random reader claiming to feel ‘confused’ by the logo but actually originating from the Sing Tao Group’s office. Nice try.

Anyway, below are ten potential redesigns forwarded to The Standard for their consideration. Feel free to vote on your favourite, leave your comments or have a shot yourself with this high-resolution version (the typeface is ‘impact’). [email protected] are keen to hear from you!

Prototype #1.

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Prototype #2:

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Prototype #3:

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Prototype #4:

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Prototype #5:

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Prototype #6:

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Prototype #7:

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Prototype #8:

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Prototype #9:

Cjhjf3Fl.jpg (640×246)

Prototype #10:

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Hong Wrong is quite fond of #1 and #3 as they’re quite in-keeping with Mary Ma’s dreadful politics. But then, #2 reminds us of that time the ICAC arrested staff at The Standard in 1994 for circulation fraud – good times! #6 is pretty relevant – the recycling grannies love The Standard.

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Copyright and Parody in Hong Kong.

Whilst this case is merely a mildly entertaining trademark issue, there is a serious point to be made about satire and parody in HK. Last year, artists and activists united to oppose the ‘Article 23′ of the internet. Under a new bill, satirical works could have been classed as a criminal act – and this includes harmless internet parodies and mash-ups.

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A protest against the bill at the July 1st March last year, via BadCanto.

HK’s copyright laws have been in effect since handover but the latest amendment put regular citizens at risk should they criticise institutions, the government or corporations. Re-writing Cantopop songs and photoshopping images have become important tools for HK’s netizens to express themselves – particularly when they are denied an opinion at the ballot box. Even the US government noted the situation and agreed it was an attack on freedom of speech.

This amusing LEGCO paper (PDF) takes into account the international record industry’s take on the matter, while this government paper (PDF) examines parody exemptions across the world and concludes that the matter is best left on the back burner.

Here is a short news documentary (subtitled) from TVB, who – unusually – sided with the public…

Part II can be seen here. More on HK’s copyright crackdown at HK/SCMP Magazine and BadCanto Blog.


  • Julez

    I laughed out loud so hard at this… Thank you for making my day…

  • Julez

    I laughed out loud so hard at this… Thank you for making my day…

  • Big Al

    Since your logo is only “potentially” violating that of the sub-standards’, I would suggest that you comply with their request and agree to “potentially” removing the offending icon. Until this potential removal, you can invite the sub-standard to sod off.

  • Big Al

    Since your logo is only “potentially” violating that of the sub-standards’, I would suggest that you comply with their request and agree to “potentially” removing the offending icon. Until this potential removal, you can invite the sub-standard to sod off.

  • Rich

    Good on the Standard for having a sense of humour and allowing submissions; that takes balls and it’s great that they’re not just saying ‘stop what you’re doing’.. And hey, if they disagree with the idea that people think they’re sub-standard then maybe they need to change right? That’s market forces – and good journalism – at work. Keep it up!

  • Rich

    Good on the Standard for having a sense of humour and allowing submissions; that takes balls and it’s great that they’re not just saying ‘stop what you’re doing’.. And hey, if they disagree with the idea that people think they’re sub-standard then maybe they need to change right? That’s market forces – and good journalism – at work. Keep it up!

  • cassi

    Made my day

  • cassi

    Made my day

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