BLOG – Tasteless Campaign from HK’s Society for Abandoned Animals 4


Society for Abandoned Animals in Hong Kong commissioned this unsavoury campaign from NY-based ad agency Draftfcb.

 “During peak hours, real size dead pet stickers were placed on the ground of outdoor car parks where abandoned pets will likely be wandering around. When a vehicle stopped by, we actually created the visual impact of an animal being hit down.”

How lovely.

Click for larger version


  • vinci Lee

    Next, abandoned child campaign. 

  • vinci Lee

    Next, abandoned child campaign. 

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