BLOG – Louis Vuitton’s Pretentious Corporate Claptrap


Louis Vuitton reckons Hong Kong is a delicate, whispering woman shrouded in wanderlust and charm… Though if the Capital of Capitalism is anything, it’s a rich, elderly Chinese bloke shrouded in smog.

This cringe-worthy, face-palm inducing soft-focus two minutes of patronising claptrap uses “gender as a lens to interpret” the city, so say PR goons… In fact, high-end fashion brands paying multi-million dollar rents are effectively killing the very city LV glorifies.

At least they avoided the ‘city of contrasts’ cliché… Ah shit.

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